We were asked to refresh the overall Kroger Beauty line of business, beginning with our sales event editorial catalogue. I was the main contributor to concepting, photo direction, layout, illustration, production, and proofing. This project is my Kroger pride and joy. With each iteration of this book, we have pushed the design to be increasingly creative and expressive. We created a clean, simple and fresh look that can stand the test of time.
2018 : The Kroger Co.
